The 6 steps to a successful link building strategy Know your audience. Make a list of sites that appeal to your audience. If your strategy is to create more link-worthy content, you can audit your existing content to understand where there are gaps. Set up a project by entering your domain.
Creating a resource like this is a great way to attract a lot of links on a page. You can also create a very specific resource without as broad an appeal as the one that targets a handful of websites. You might see a higher success rate, but that approach isn't as scalable. The position of a link on a page matters.
A good backlink appears in the main body of a website. If you want to improve your website traffic and attract more of your target audience, link building is necessary. A comprehensive link building strategy helps you encourage relevant sites to share your content with their audiences. It's a method that takes a little time to master, but it's cheap, cost-effective, and highly trackable.
Links from websites in a topic-specific community are often better than links from websites that aren't relevant to your site. But what strategies, specifically, should you invest in? And how do you get high-quality links from other websites? Following my link building strategies. The basis for obtaining earned links is almost always to create high-quality content that people actually want to refer to. The engines themselves have refined the way they view links and now use algorithms to evaluate sites and pages based on the links they find.
You can request the link once you discover that your name or URL was mentioned but were not linked to your website. Remember that Google doesn't care so much how many links point to your pages, but rather the experience you create for users. These are all natural places to add links to your website, but they shouldn't count as votes for your website. A redirect link or a link to a 404 page has almost no value; it's important to recover these links to increase organic traffic to your site.
If all your links are purchased or created manually, you'll have a hard time keeping them all, and Google may penalize you because you can't be so careful all the time. For example, a link from The Wall Street Journal is likely to have a much greater impact than a link from an unknown blogger. This strategy works really well because, with a little push, most website owners will be happy to turn your unlinked mention into a link. It's acceptable, and even valuable, to link up with people you work with, associate with, or have some other affiliation and have them link to you.
We asked 850 SEO and digital specialists about their goals, their experience in their niche and, most importantly, the link building strategies they use to grow their backlink profile.
