Building links requires a particular set of skills, and developing these skills at a professional level involves specialized training. The first step is to evaluate your current link portfolio. Analyze the use of anchor text, the quality of inbound links, and the performance of your pages. Based on this, you can implement strategies to improve your link portfolio.
Vary the anchor text, use long keywords, and diversify the modifiers. And always align your content strategy with your link building efforts. If you follow these tips, you can create a winning link strategy. Good links will help you get more (referral) traffic to your site.
When developing your link building strategy, try to keep in mind that links were invented to send readers of the page they're currently viewing to other pages that they can also enjoy. That's why you should use link building as a strategy to reach the right audience and focus on getting links from sites that actually generate traffic to your own site. Link building is cyclical, not linear, and it is necessary to continuously balance prospecting and site reach to keep the project moving forward. In addition, backlinks are still at the core of the search algorithm, and websites without them are wasting significant amounts of links.
This isn't necessarily a bad thing, as very specific content can also mean that these few websites are more willing to link to your content. Like most e-commerce site owners, Matt had trouble creating links to his e-commerce website (an Australian site focused on gifts). Send them a friendly email in which you tell them about your content and ask them to place a link to your content. Rather than simply analyzing the content of a page, Google analyzed how many people linked to that page.
Learning to adapt to different situations during a link campaign is something that can be achieved with time and experience. In fact, after years of testing, I've discovered that the authority of the page that links to you is more important than any other factor. Most importantly, visitors who arrive at your website by following that link will actually be interested in your content (which will greatly increase the chances of conversion and recurring visits). An algorithmic penalty that specifically targets sites that use fraudulent link creation techniques (such as suspicious guest posts and blog comments).
