Link building is a search engine optimization technique that increases your search engine rankings. Links are one of the main ways in which search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content that's there is valuable. You should also think about the number of domains you're relinking from: it's better to get 10 links from 10 different authorized domains instead of 10 from just one.
Stevie Carpenter is the director of Content & Outreach at accelerate, an SEO agency specializing in SaaS. With more than 10 years of experience in agencies, his resume includes most of the content-related positions you can imagine, from writer and editor to manager. He currently oversees two departments that operate around the world and offer high-quality content for SaaS brands looking to grow.
Link building
is an important ranking factor in SEO.Increase your traffic, your sales and your position in Google search results. Link building is just a hyperlink from one website to another. If you're concerned about the long-term viability of your website and business, you should only dedicate yourself to building natural links, that is, the process of earning links instead of buying or otherwise achieving them through manipulative tactics (sometimes known as black hat SEO, a practice that can cause your site to be practically excluded from search results). However, these 14 benefits are sure to provide you with enough motivation to start implementing link building strategies in your digital marketing plan today.
Whether you're new to the world of link building or if you've been creating backlinks for a while, this blog is designed to help you understand link building, its importance, the types of links you can purchase and how link building can benefit your company. When combined with other sophisticated SEO strategies, such as on-page SEO and great content, link building tactics can be extremely effective in boosting your business. As an important part of your overall search engine optimization strategy, link building is a practice that involves getting other websites to link to your website. That said, link building is a very important part of SEO, because if you're not a big company with lots of high-authority connections, your content won't have enough authority to get the backlinks you need to be successful.
However, you have a much higher domain authority because you have more backlinks and a better link building strategy to back you up. By creating high-quality backlinks, you ensure that your website receives traffic from external sources in the long term. This is a form of influencer marketing, and it's also a way in which link building helps you increase sales and revenue generation opportunities. A link to your site sends a signal to Google that your website is a quality resource on the topic, worthy of being cited.
If you do what Google recommends and focus on building links within your niche, you'll not only create relevant links, but you'll connect more closely with the most important players in your industry. So when that trusted website shares links to other sites, you're more inclined to trust the sites they're linking to. All sellers and business owners should be interested in creating links to generate referral traffic and increase the authority of their site.
