Within SEO, link building plays an important role in boosting organic traffic through search engines, especially in competitive industries. When combined with a strong technical SEO foundation, excellent on-page SEO, great content, and a good user experience, link building can be very effective in generating more organic traffic. The ultimate goal of creating links is to increase the performance of your website. You really want more traffic, engagement, and conversions.
A balanced strategy focused on placing valuable and relevant links for your target audience is the right way to build links. Creating links in a non-selective way will be considered spam, and such a shady practice can only harm your reputation. This post won't be a universal guide to the metrics you should monitor in a link building campaign, but it will serve as a list of reasonable metrics that you could track within a link building campaign. SEOs and marketers should build links to develop relationships, reach new audiences and, of course, increase search traffic.
There are some link-building techniques, such as content creation, that can show people your company's experience and this can go a long way in building your brand. Being transparent with your link building campaign here can help you get backlinks and show the webmaster that you're not a suspicious seller. It is also true that links arise naturally as a result of other activities in which the central objective may not be to generate links. It's worth mentioning that link building is a proactive tactic in which you communicate with authorized websites to link to your content.
This has also led Google to start discarding a number of link building techniques that used to work well; for example, submitting your website to web directories and getting a link in return. All sellers and business owners should be interested in creating links to generate referral traffic and increase the authority of their site. And once you connect with a major player in your niche and get a link from them, it'll be easier for you to develop a relationship with them and get links from them in the future. The best link building is usually related to content marketing and outreach to other websites and blogs in your niche.
At the time, Google was much more advanced than most search engines, but it was still open to manipulation because it wasn't very good at differentiating between a high-quality link and a low-quality one. Good link building can help boost and build your brand and establish who you are as a company in your niche.
